About CRU | STRATEGIES

CRU Strategies is a specialist consulting activity which serves the metals and minerals industries worldwide. We provide management, strategy and commercial consulting services to the leading producers and users of metals, to governments and international agencies, banks and investors with interests in these industries, and to the electric power industry. Our expertise covers the non-ferrous metals, precious metals, steel and ferroalloys and we cover all parts of the value chain from project development, mining, metal production and semi-fabricating, through to marketing and purchasing/procurement strategies.

CRU Strategies, the metals, mining and power consultants, is a core part of the CRU portfolio of services. CRU is an independent, British company, specialising in supporting the global metals and mining industries. CRU Strategies consultants provide independent management and strategic consultancy, delivering unrivalled knowledge and analysis to decision makers in metals, mining, minerals, and commodity markets. Through our consultancy, CRU Strategies delivers objectivity of research and analysis, integrity, independence, and competitive advantage to our clients.

Our consultants provide authoritative, customised, cost-effective management consulting services, based on in-depth research conducted by CRU on the metals, power, and commodities industries. For 20 years, CRU Strategies has drawn on this extensive research and analysis platform of our sister company, CRU Analysis. They offer unrivalled knowledge and understanding of the metals industries including among other metals, aluminium, copper, lead, zinc, steel, nickel, gold and silver.

CRU Strategies' portfolio of research and experience encompasses over 80 different countries and all the major metals and related commodities, including alumina, aluminium (aluminum), cobalt, coking coal, copper, ferroalloys, germanium, gold, lead, nickel, platinum, power, rare earths, silver, stainless steel, steel, tin, titanium, tungsten, vanadium and zinc.  

Our consultants offer analysis and support that fall into five clearly defined Practice Areas:

  • Strategy Development: fundamental consultancy on resource management, growth options, product mix, restructuring, turnaround, business plans, metals marketing and purchasing (procurement) strategies

  • Valuation: including feasibility studies, due diligence, independent advice for mergers and acquisitions, credit decisions, specialised analysis for components of a business or resource, creating real business options

  • Performance Improvement: analysis of improvement opportunities, benchmarking, value based management implementation, resource optimisation, efficiency reviews, and capital productivity projects

  • Market Decisions: provision of research, analysis, information, and forecasts about our key metals, mining and commodity markets

  • Negotiation Support: provision of advice in commercial negotiations, key project contracts, electricity contracts, transfer pricing, mediation, and dispute resolution

  • China: provision of research and analysis of the Chinese market and advice on the strategic impact, opportunities and challenges that this important region brings to the global commodity market.

CRU Strategies Consultants are available to you as a knowledgeable and responsive resource focused on helping you improve your business.

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About CRU Brands - CRU Strategies