2nd North American Steel Conference
29-31 October 2008,
Marriott Downtown Magnificent Mile Hotel,
Chicago, IL

The 2nd North American Steel Conference will bring together consumers, steel mills, fabricators, service centers and financial analysts.This event presents a unique opportunity for delegates to meet and hear from senior- level representatives from companies involved in the North American steel market, both on the user and supplier-side.
More than 300 high-level delegates attended last year and we expect and even larger and more influential audience in 2008.
Download conference brochure
Why should you attend?
- Gain the latest intelligence on the vital issues driving the North
American steel industry from the leading industrialists and
economists
- Hear a high-quality programme organised by CRU – the leading
independent steel industry research organisation and
consultancy in the world
- Network with senior-level steel industry decision-makers from
around the world
- Meet the experts – CRU's assessments of steel prices have
emerged as the most widely used assessments in the global
steel industry, in particular in North America


Register by 26 September and SAVE $100


Wednesday 29 October 2008
1830 - 2030: WELCOME RECEPTION
The Chicago Marriott Downtown Magnificent Mile
Thursday 30 October 2008
0800: Registration & Coffee
WELCOME REMARKS
Robert Perlman, Chairman, CRU
KEYNOTE PRESENTATION:
Dr Louis Schorsch, President/CEO Flat Products Americas, ArcelorMittal
SESSION 1 - Global Markets: The Impact on North
America
SESSION CHAIRMAN:
Paul Scott, Managing Consultant, CRU
RUSSIA: GLOBAL STEEL AND MINING PERSPECTIVES - THE
SEVERSTAL VIEW
Thomas Veraszto, Senior VP Corporate Strategy & Development,
Severstal Russia
CHINA: THE CHANGING FACE OF THE CHINESE STEEL INDUSTRY
John Johnson, CEO, CRU China
INDIA: *
Jayant Acharya, President, JSW Steel †
BRAZILIAN MARKET AND POTENTIAL IMPACT ON THE NORTH AMERICAN STEEL MARKET
Christiano da Cunha Freire, President, INDA - INSTITUTO NACIONAL DOS DISTRIBUIDORES DE AÇO
SESSION 2 - Raw Materials: Can Costs go even higher?
A NORTH AMERICAN PERSPECTIVE ON A GLOBAL MARKET
Donald J Gallagher, President - North American Business Unit,
Cleveland Cliffs
SUPPLYING THE US AND WORLD WITH SCRAP
William J. Bremner, President, Behr Iron & Steel Corporation
OVERVIEW OF THE US COAL MARKET
Ernie Thrasher, President, Xcoal Energy & Resources
NORTH AMERICAN STEEL - SHELTERED FROM THE RAW MATERIAL STORM?
Colin Hamilton, Senior Consultant - Steel Raw Materials, CRU
SESSION 3 - Logistics: Moving Steel from Makers to
Fabricators to End Users
SESSION CHAIRMAN:
Gordon G. Gustafson, Chief Commercial Officer & VP –
Integrated Solutions, ADS Logistics
TRUCKING - THE NEW REALITIES
William Edwards, President, ADS Logistics
THE RAILROAD ROLE IN TRANSPORTING STEEL PRODUCTS
Denis J. Smith, Vice President Marketing Industrial Products,
BNSF Railway
WATERBORNE TRANSPORTATION*
Bradley S. Hall, Vice President and General
Manager of Sales and Marketing, AC Lines
PRESENTATION: †
Dirk Claessens, IBM *
SESSION 4 - Buyers’ Views: Key Issues Facing
Steel Buyers in Today’s Market
SESSION CHAIRMAN:
Mark Fraser, Managing Consultant, CRU Strategies
GLOBALISATON OF THE STEEL SUPPLY BASE
Carlos Barajas, Director, Global Commodity Management Steel,
Whirlpool Corporation
BUYING STEEL: THE SERVICE CENTER PERSPECTIVE*
Mike Taylor, President, Cargill Steel Services Centers
CUMMINS’ ISSUES WITH STEEL PRICE INCREASES
Steve B. Davenport, Corporate Manufacturing,
Purchasing Finance Leader, Cummins Inc.
A STEEL SUPPLY CHAIN MANAGER'S VIEWS ON STEEL
PRICE RISK MITIGATION
Robert Najim, CPA, Global Strategic Commodity Manager,
Dresser-Rand
1800 - 2000: COCKTAIL PARTY
Hosted by: ArcelorMittal
Trump International Hotel & Tower
Friday 31 October 2008
0730 - 0830 Networking Breakfast
KEYNOTE PRESENTATION:
ISSUES FACING THE STEEL LONG PRODUCTS INDUSTRY IN
NORTH AMERICA
Mario Longhi, President, Gerdau Ameristeel
SESSION 5 - Prodcuers' Views: The Outlook for
Market Fundmanentals
SESSION CHAIRMAN:
Mark Liinamaa, Vice President, Morgan Stanley Research
THE FUTURE OF THE SHEET STEEL MARKET IN
NORTH AMERICA
Roy Platz, Director of Marketing and Analysis, ArcelorMittal
OUTLOOK FOR STRUCTURAL PRODUCTS IN
NORTH AMERICA*
Bill Brown, General Sales Manager - Steel Shapes,
Steel Dynamics
THE OUTLOOK FOR THE NORTH AMERICAN
PLATE MARKET: *†
SESSION 6 - Steel Futures: How Much Closer to Becoming Reality?
SESSION CHAIRMAN:
Jeff Kabel, Vice President, Koch Metals Trading, Ltd
ARE EXCHANGE-TRADED INSTRUMENTS THE ONLY OPTION
FOR STEEL PRICE RISK MANAGEMENT?
Mary Lou Southwood, Director, Financial Risk Assessment,
CRU Price Risk Management
HOW THE INTRODUCTION OF STEEL FUTURES CAN BENEFIT
YOUR BUSINESS
Paul Shellman, Steel Consultant, NYMEX
PRACTICAL RISK MANAGEMENT STRATEGIES FOR STEEL PRODUCERS AND CONSUMERS: A VIEW FROM THE
ENERGY SPACE
Brennan S. Higgins, Associate Director / Head of OTC Energy,
Macquarie Bank Ltd.
* Title to be confirmed
† Speaker to be confirmed
About the organiser:
CRU is the leading international independent consultancy and business
analysis provider specialising in the global steel industry as well as other
global commodity industries such as mining, non-ferrous metals, power,
cable and chemicals.
In recent years, CRU’s assessments of steel prices have emerged as the
most widely used assessments in the global steel industry, in particular
in North America. They are currently entered into the physical contracts
between steel mills/distributors and their customers in addition to being
entered into hundreds, if not thousands of variable cost contracts as
well as being used in the settlement of derivative products, such as
swaps


Wednesday 29 October - 1830 - 2030
Welcome Reception at the Marriott Downtown Magnificent Mile
Thursday 30 October - 1800 - 2000
Cocktail Party - hosted by: ArcelorMittal
Trump International Hotel & Tower


On receipt on your conference registration, we will email you a reduced rates hotel booking form for the Chicago Marriott Downtown Magnificent Mile Hotel.

For programme speaking opportunities, please contact Paul
Scott, Managing Consultant, CRU, on tel: +44 20 7903 2185 or email him directly: paul.scott@crugroup.com
By sponsoring this CRU Event, you will raise your company profile and
gain unparalleled access to the key decision makers in this industry.
You can choose from various sponsorship packages, which include
exhibition space, additional events and conference packs.
For sponsorship & exhibition opportunities, contact Marilyn Portner on +44 20 7903 2402 or email her directly: marilyn.portner@crugroup.com


Delegate rate by 26 September - $1250.00
Delegate rate after 26 September - $1350.00
Arrange a Group Booking and Receive up to 20% Discount
By registering a group booking you will enjoy the following discount
rates on each delegate:
Second delegate: 10% discount
Third delegate: 15% discount
Fourth delegate plus: 20% discount
Payment for registrations must be received before deadline dates to qualify for specific fees. Late payments made after the conference
will be subject to an additional administration fee of £80/$165/€110.


and guarantee your place at the CRUcial North American Steel event of the year!
Online registration is now available here, or telephone CRU Events on: +44 20 7903 2167, send an email to: crumetalsevents@crugroup.com
or respond by fax to: +44 20 7903 2432.


For more information on this conference, please contact:
Sabine Sebode, CRU Events,
31 Mount Pleasant, London WC1X 0AD, UK
Tel: +44 20 7903 2167
Fax: +44 20 7903 2432
Email: crumetalsevents@crugroup.com