
Following on from the 2008 event, which was attended by over 350
participants, the 3rd World Wire and Cable conference again featured a comprehensive programme of presentations.
CRU Events’ World Wire and Cable conference gives you an update and
insight into the latest movements of the worldwide wire and cable
industry brought to you by the leaders in the field.
This year the theme of ‘Building Business Strategy in Difficult Times’ the event presented prominent issues facing the industry that directly affects you and your business. The second day offered delegates the option of tailoring the conference by, choosing to attend one of five specialized tracks: Energy Cables, Structured Cabling, Fibreoptics, OEM cables and, new for 2009, Metals Price Risk Management.
"If you can only attend one wire and cable conference in the year - this is it!"
Mr R Macdonald, Executive Vice President Global Sales & Business
Development - General Cable
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Couldn't attend this year? Interested in buying this years Conference Papers?

Download the latest conference flyer and registration form.
Sunday, 7 June
15:00 - 18:00 Registration opens - Sponsored by Rosendahl and Nextrom Technologies
18:30 Welcome Reception - Sponsored by Borealis
Monday, 8 June 2009
07:45 Registration opens
08:30 Welcome Remarks from Session Chairman
John Segal, Senior Vice President Business Development, CRU Group
KEYNOTE ADDRESS:
Development and Renewal of the Energy Infrastructure in
Europe, and the Role of Economic Stimulus (TBC)
Mr. Jean-Arnold Vinois, Head of Unit, Energy Policy & Security of Supply,
European Commission, Directorate-General for Energy and
Transport
SESSION 1 – ECONOMIC OUTLOOK AND ITS IMPACT
Global recession and the policy response: downside cushion or
rocket-fuelled recovery?
Nick Mason, Group Economist, CRU Group
Impact of the economic situation on the cables industry
Pascal Portevin, Chief Corporate Officer, Strategic Operations, NEXANS
Procurement Strategy for cables in challenging markets
Andreas Utsch, Chairman: Joint Procurement Network (JP-N) Cables - Siemens AG
Coffee and Networking Break
SESSION 2 – MATERIALS
The Price and Market Outlook for Copper & Aluminium
Gayle Berry, Vice President, Commodity Research, Barclays Capital,
UK
Emerging Trends in the Copper Wirerod Industry
Jon Barnes, Principal Consultant, CRU Analysis
Copper-clad Aluminiums and Steels – A Response to Price
Differentials?
Lawrence Webb, Global Marketing Director, Fushi Copperweld
Investor Influence on Copper and Aluminium Prices - A Hedge
Fund Perspective
Andreas Hommert, Analyst, Touradji Capital Management LP
Networking Lunch - Sponsored by Prysmian Cables & Systems
SESSION 3 – CORPORATE FINANCE IN WIRE AND CABLE
The Financial Performance of Wire & Cable Companies in the Recession
Teea Reijonen, Equity Analyst, Royal Bank of Scotland
SESSION 4 – TELECOMMUNICATIONS
The Big Trends in Telecommunications and what they mean for
the Cables Industry
Richard Mack, Principal Consultant, KMI Research/CRU Group
Coffee and Networking Break
SESSION 5 – CABLE PRODUCTION ECONOMICS
Session Chair
John Barteld, CEO/Director, International Wire & Cable Symposium, Inc
Improving the Economics of Cable Manufacturing with
Innovative Compounds
Rudi Peters, Application marketing manager, Borealis-Borouge
Improving the economics of wire drawing processes
Heinz Rockenhaeuser, CEO and President, Maschinenfabrik
Niehoff GmbH & Co. KG
Outlasting the Downturn: Value Creation Strategies for the Wire
& Cable Industry
Jonathan Penrice, Global Marketing Director, Wire & Cable Dow
Chemical
Improving the Economics of Compounding & Compound Usage
Steven Dunn, European Wire & Cable Business Manager, AlphaGary
Using Technical Innovation as a Tool for Enhancing the
Economics of Optical Fibre Production and Cable Manufacturing
Siegfried Altmann, General Manager and Chairman of the Board, Knill
Holdings Rosendahl, Nextrom, Silitec
Panel question and answer
Drinks reception - Sponsored by Borealis
Tuesday, 9 June 2009
The second day of the conference is divided into five parallel tracks
addressing different wire and cable sectors.

08:00 - Registration - Sponsored by Rosendahl and Nextrom Technologies
TRACK ONE – ENERGY CABLES
09:00 - Start of Track
Session Chair
Stuart Thorn, President & Chief Executive Officer, Southwire
Company
Overview of Wind Power Investment
Stefan Gsäenger, Secretary, World Wind Energy Association
Solar Energy and the Cables Industry
Roderick Macdonald, Executive Vice President, Sales & Business
Development, General Cable Corporation
Superconductors
Charlie Murrah, President Energy Division, Southwire Company
Alternative Energy and Cables: Panel Discussion
10:45 Coffee Break
Indian Energy Cables Sector
Sanjay Aggarwal, Chairman and CEO, Paramount Cables
Energy Cables Markets in the Middle East – Boom or Bust? – An
Analyst’s Perspective
Rob Daniels, Principal Consultant, CRU Analysis
12:45 Lunch
The Role of Underground and Submarine Cable systms in High Power Transmission Networks
Marcello Del Brenna, Deputy Chief Executive Officer, Prysmian Powerlink
Effect of Globalisation on the Product Portfolio of a Manufacturer
of Accessories for High Voltage Power Cables
Ruben Vogelsang, Head of Product and Technology Management, High
Voltage Accessories, Brugg Cables
Coffee and close of conference
TRACK TWO – STRUCTURED CABLING
09:00 Start of track
Session Chair
Marybeth Marx, Managing Director, Chatham Strategies
KEYNOTE ADDRESS: Market trends in structured cabling
Marybeth Marx, Managing Director, Chatham Strategies
Global Market Outlook
Lone Hansen, Manager IT Cabling and Associated Technologies, BSRIA
Cloud Computing: A Computing Model Evolution for a Smarter Planet
Philippe Binet, IBM Distinguished Engineer and IBM Global Technology
Services, IBM Italia S.p.A.
10:40 Coffee Break
It is NOT just Wire Anymore
John Barteld, CEO/Director, International Wire & Cable Symposium, Inc
The Role of blown fibre in structured cabling applications
Tibor van Melsem Kocsis, Chief Marketing Officer, Emtelle
New Developments in the Data Centre*
Major Supplier of Networking Equipment
12:10 Lunch and end of conference
TRACK THREE – KMI CONFERENCE - OPTICAL FIBRE AND COMMUNICATIONS
09:00 Start of track
Session Chair
Richard Mack, Director of Research, KMI Research/ CRU Group
Promoting Next Generation Access Network Investment: Challenges & Opportunities
Dr. Lorenzo Pupillo, Executive Director, TelecomItalia Public Affairs
KEYNOTE ADDRESS
Perspectives on the Optical Fiber Industry
Dr Anand Agarwal, Chief Executive Officer, Sterlite Technologies Ltd
Challenges in serving customer needs for optical fibre and
fibreoptics cable
Jacques Blanc, Vice President Technology & Development, Draka
Holding
10:45 Coffee Break
2009 Optical Cable Markets: Outlook and Forecasting Factors
Richard Mack, Director of Research, KMI Research/ CRU Group
Status Report on Fibre & Cable in China
Dr. Xu Xizhou, General Manager, Yangtze Optical Fiber and Cable
Co., Ltd
Telecom Networks built on Public Initiatives in France:
Backbones & FTTx
Jacque Jaillet, Operators Department Director, ACOME
12:40 Lunch
Energy Savings in Telecom Networks
Roberto Saracco, Future Centre Director, Telecom Italia
How a Cable Manufacturer Can Benefit from Fibre Performance
Characteristics
Peter Arnoff Nielsen, Executive Advisor & Product Manager, Truewave
OFS Fitel Denmark
FTTH Rollout via the Local Incumbent
Allessandro Pirri, Product Manager FTTx Solutions+, Prysmian Cables
& Systems Telecom
Coffee and end of track
TRACK FOUR – OEM CABLES
09:00 Start of track
Session Chair
Peter Searl, Business Development Manager, CRU Group
Automotive Cable Designs Facilitating Fuel Saving Technologies and Weight Saving Aspects
Rainer Hertzke, Director Business Unit Automotive Cables, Leoni AG
The Automotive Cable Industry, Market and Technological Trends
Elloumi Hichem, Chairman & CEO, Coficab,Tunisia
Markets for Cables in Military/Aerospace Applications
Brian Hirt, Business Analyst, Industrial Electric Wire & Cable Inc.
10:40 Coffee Break
Winding wire market review
Philippe Duchemin, V.P. Marketing & Sales, Essex
Trends in the oil & gas cable market
Brian Moriarty, V.P. Specialty Sales, General Cable
12:10 Lunch
Rolling Stock Cables
Stefan Kaltenbach, Head of Strategic Sourcing Practice, Bombardier+
Rail & Rolling Stock Markets for Cables
Markus F. Kemmler, CEO, Kemmler Consulting
Coffee and end of Track
TRACK FIVE – PRICE RISK MANAGEMENT: PROVIDING COMPETITIVE KNOWLEDGE TO SURVIVE TURBULENT TIMES
Welcome
Mary Lou Southwood, Director Financial Risk Assessment, CRU Strategies
General Overview of Price Risk Management for Wire & Cable
Producers and Consumers
Tom George, Senior Consultant, CRU Strategies
Transactional Hedging – Does “Metal Adjustment” Eliminate Price Risk?
Tom George, Senior Consultant, CRU Strategies
Opportunistic Purchasing – Risk Management or Speculation?
Mary Lou Southwood, Director Financial Risk Assessment, CRU Strategies
10:40 Coffee Break
Using Data-Based Tools for Controlled Hedge Strategy Execution
Jim Southwood, President, CRU Price Risk Management
Physical Purchasing as a Hedging Tool
Jim Southwood, President, CRU Price Risk Management
12:10 Lunch
Governance Issues for the Price Risk Management Process
Mary Lou Southwood, Direct Financial Risk Assessment, CRU Strategies
How will the recent Credit Cycle Downturn affect the Pricing and
provision of Credit on the LME?
Frans Pettinga, Managing Director, Koch Metals Trading Ltd
(London)
15:00 Coffee
Help from the Experts
CRU Price Risk Management experts will be available to continue discussions for your specific questions, either privately or in group sessions.
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cable conference
Couldn't attend this year? Interested in buying this years Conference Papers?

For future programme speaking opportunities, please contact Nicola Coslett, CEO, CRU Events, on tel: +44 20 7903 2238 or email her directly on: nicola.coslett@crugroup.com
By sponsoring a CRU Event, you will raise your company profile and gain unparalleled access to the key decision makers in this industry. You can choose from various sponsorship packages, which include exhibition space, additional events and conference packs.
For sponsorship & exhibition opportunities contact :
Michelle Fisk
Sponsorship and Exhibition Manager
Tel: +44 20 7903 2159
Email: michelle.fisk@crugroup.com
Download our sponsorship and exhibition brochure


For more information on this conference, please contact:
Sandra Napientek, CRU Events,
31 Mount Pleasant, London WC1X 0AD, UK
Tel: +44 20 7903 2410
Fax: +44 20 7903 2432
Email: conferences@crugroup.com
Couldn't attend this year? Interested in buying this years Conference Papers?