CRU Strategies - China Practice

Our China practice provides a full range of strategic consulting services to clients who seek to understand the significance of this critically important region to their business. No organisation with exposure to the global commodity markets can afford to ignore the influence of China. Whether as a competitor for scarce raw materials, a source of competition in existing markets or as an opportunity to develop new markets, China commands attention. 

With the opening of CRU's permanent office in Beijing in April 2005, the China practice is uniquely placed to undertake primary research on behalf of our clients. This presence, coupled with CRU's established expertise and experience of the global metals industry, means our consultants can quickly identify the key issues relevant to a particular study, collate the relevant data and provide our clients with the answers to their most important questions. We also have the benefit of access to the extensive models, files, and databases of CRU Analysis, who have analyzed the Chinese market and its influence for many years.

Typical assignments in our China practice fall into these categories:

• Market overviews: These assignments typically involve a focused study on a particular raw material or product market within China. Such studies provide the basis for evaluating market opportunities and forecasting the potential impact of the Chinese region on global markets.
  
• Options for market development: The Chinese domestic market offers many opportunities for both Chinese and foreign companies. Assignments include studies of the likely development of specific industries, the competitive landscape and forecasts of expected demand growth.
  
• Competing with China in the global market: The rate at which the Chinese economy is developing has significantly affected commodity markets at a global scale. Raw material, intermediate and finished product markets are all influenced by demand and supply from China. Understanding these influences is essential to any global company's procurement and business strategy.
  
• Independent reviews of investment plans: The Chinese market offers many opportunities for commodity companies with capital and resources to invest. Assignments in this area provide clients with objective advice and risk assessment for proposed investments.

The China practice often draws upon the skills of CRU Strategies in other practice areas, namely Strategy Development, Valuation, Performance Improvement, and Market Decisions. It also uses and adds value to the basic economic and market forecasting skills of the CRU group of companies.

Download our Chinese language brochure (available in PDF format)

See our case studies on China

If you require further information, please do not hesitate to contact our China Practice Area Leader: