CRU appoints new VP of Sales, EMEAI Region
23 October 2024, London: CRU, the global commodities experts, today announces the appointment of Grahame Mellon as its new VP of Sales for the EMEAI region (Europe, Middle East, Africa, and India).
With over two decades of experience in sales leadership, Grahame brings extensive knowledge to the position and a proven ability to foster high-performance sales teams. His appointment will enable CRU to bolster its support for customers in the region, offering them more tailored advice and insight when it comes to navigating the ever-increasing complexity of the global commodities markets.
He will also play a key role in helping clients expand into emerging markets, such as the Middle East, which is becoming increasingly vital to the global energy transition.
Grahame brings with him a wealth of experience working in senior sales positions across multiple industries, including financial services, energy and petrochemicals. Most recently, he led the Strategic Accounts team at Fastmarkets, focusing on the Metals and Battery Raw Materials markets. In addition to this comprehensive understanding of one of the industry’s key areas of interest, Grahame also brings experience as a certified coach within the sales management space. This unique background will be instrumental as he seeks to establish new client relationships and strengthen the CRU brand in the EMEAI region.
Aaron Gill, Head of Global Sales at CRU, comments:
“I am delighted to welcome Grahame to our EMEAI sales team. With his extensive commercial expertise and diverse background, he brings a wealth of knowledge that will unlock significant advantages for our customers across the region.
“In today’s rapidly evolving commodities landscape, Grahame’s broad experience and deep understanding of the market will help clients navigate challenges and identify new growth opportunities, particularly as the energy transition unfolds. We are confident that his leadership will further strengthen our commitment to delivering exceptional support and solutions that empower our customers to stay ahead in this changing market.”
Grahame Mellon, new VP of Sales EMEAI Region at CRU, comments:
“Commodity markets are facing unprecedented transformation with new priorities emerging such as batteries and critical minerals. As a result, business as usual no longer applies. I’m excited to join CRU at such a pivotal moment for the sector and look forward to expanding our regional presence, whilst supporting CRU’s clients navigate the complex challenges facing the global commodities market today, and in the years ahead.”
For more information, reach out to us at PR@crugroup.com
