As Head of CRU+, Willis is responsible for the team delivering CRU Bespoke Services and CRU Special Reports. Bespoke Services provides custom data and reports, which fall outside of Insights or Strategy offerings, while Special Reports are singular market reports on topics across metals, mining and fertilizers.
Willis joined CRU Strategy in February 2017 with more than five years of experience in metals sales, production and procurement activities. Before moving to CRU+, Willis spent six years in consulting for CRU Strategy, covering mainly critical minerals (including silicon, manganese, vanadium, tin, rare earths, germanium, gallium, high-purity quartz, tin, zinc, aluminium), as well as across fertilizer markets for nitrogen, phosphorus, potash and sulphur.
Areas of expertise:
- Financial Services
- Metals and Mining
- Financing and due diligence support
- Industrials
- Automotive
- Sustainability
- Chemicals
- Public Sector
- Green Technology
Industry experience:
- Kapp Alloy & Wire, Inc (2012-2017) - Inside Sales and Production Manager
Education/Qualifications:
- Masters in Finance, Colorado State University
- BA, Political Science, Washington & Jefferson College
